27 Mar Using 360 virtual property tours – part 1
“Buyers are reaching out because of low interest rates, and my sellers want to sell- but no-one is pulling the trigger with the uncertainty of the COVID-19 and job security,” said millionaire broker in NYC to me. Her concern was, that people were watching the market but not taking the plunge.
Until, one did.
By using Virtual Tours- people both locally and abroad are able to “walk through” the apartment as if they are personally there. Yes- you CAN use your smartphone to film the unit, but you can also use a 360 Panorama camera or better known as 3D tour camera to film your property.
If you have a luxury property or a New Development, my recommendation is a fancier software that allows you to add hotspots, infopoints and your own voice or image as a layer on top of the video to walk people through the tour. How fancy is that?
Even if times are hard, now is the time to build up your sales pipeline…if you think the market is dead, you are dead wrong. Deals are happening. So let’s make sure you are ahead of the curve and not left behind.
This Article Outlines the Following Important Points:
This is your How-to Guide on using your new virtual property tour in your Digital Marketing Tools
STEP ONE- SHOOT PHOTOS
You don’t need to be a photographer, and yes you can hire your own- or use recommended photographers.
Step 2: Create the Tour
Now you upload the photos to the software website of your choice (appendix b), and edit it for simple showcasing with hotspots, or get fancy with voiceovers and infopoints.
Step 3: Take that link and post it on your Social Media or Marketplace (Zillow, your personal website). You can embed the html within your email newsletter as well.